Animation in marketing has a long and vibrant history. If we were to unravel its course over the years, one would have to begin with the roots that took hold in the 1920s.

It was back then, when commercial animations first came about, introduced to movie-goers and cinema folk. Back then, animated advertisements had catchy jingles and characters that had been hand-drawn onto every frame.

Trends in the world of design and illustrations are fickle. They change and contort, much like the colors and shapes they paint onto tapestries and people’s minds.

And like most of artistic expression and the creative eye, it seems to be shaped by the conditions of the world in which it exists in the current times. Illustration trends are not an outlier to this phenomenon.

Digital storytelling is an art of the modern age. In today’s fast-paced world, it has the ability to stand still and capture people’s attention, even if fleetingly. Almost like a lighthouse in a vast ocean of data – guiding the audience to your message.

Animation is an interesting reality where imagination and innovation meet. Perhaps the main method in the animation business is rotoscoping, which has been around for quite a long time. Rotoscoping includes following over surprisingly realistic film to make vivified arrangements that look reasonable and have similar developments.

Have you at any point watched a 3D animation and felt totally shipped to a different universe? The magic of vivid 3D animations can enamor crowds, however, making those dazzling visuals requires a ton of expertise and mastery.